Cover
Table of contents
Process sketches
History
Clear zone and sizing
Stationery and promotional materials
Brand Standards Manual
Brand standards manual with a redesigned concept logo for Texas Art Supply. The book features a new logo design along with carefully selected type treatments and information for correct use in print, collateral and more. Texas Art Supply is a local art store that has three locations currently in Houston, Texas. The goal was to rebrand their logo and create a more streamlined, fresh look that encompassed their personality and years of service to the Houston art communities. Keeping with a patriotic color palette of red, white and blue, the goal was to convey the strong message of Texas pride since they have been Houston's premier art supply store for many years. A colorful and artistic theme was created in order to appeal to multiple demographics and original photos of art supplies were used with brush-stroke embellishments for the overall design. Materials: Canon DSLR, digitally printed, 100lb cardstock cover and 28lb interior pages Software: Photoshop, InDesign, Illustrator