Backside
Closer details. The ring of stars was created using handmade font "Ribbonesque".
Pull-out box insert.
Hershey's Luxury
Concept package design for Hershey's Chocolate bars. This new design was inspired by the Jazz Age and Art Deco style. The Hershey's chocolate bar package was redesigned with the intent of creating luxurious and timeless packaging that is indicative of its popular staying-power over the years. Everything was designed using Adobe Illustrator incorporating some elements from the font, Ribbonesque. As memorable as Hershey's chocolate is, the goal was to make the packaging equally memorable. A slide-out compartment cushions the bar which is wrapped in gold foil, and the usage of red and gold colors pays additional homage to the carefree youth, modernity, and streamlined luxury that helped define the Art Deco period. Materials: printed on heavy petallic cardstock, gold foil, adhesive, chocolate bar Software: Illustrator